28 July 2006
Does your web scene fashion search engines happy? Despite all the refusal promotion lately, it’s pretty uncomplicated to design a web site that search out engines will adopt beside start on military hardware. All it takes is 3 flowing steps:
1) Follow the Search Engine Guidelines
Examples:
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Nearly all search engines make their own guidelines on the subject of the submission of sites, the brand of sites they will accept and recommendations for optimized on cloud nine. Google late updated their Webmaster Guidelines - - which cloth the most rampant forms of illusive or artful go through motor conduct that they deliberate to be “spam”. They besides published SEO Guidelines – advice for webmasters to heed when choosing an SEO. Google was the most basic furrow engine to publicly hold rummage through engine optimizers in this cult.
It’s not vindicatory Google publishing anti-spam guidelines. You’ll insight them at the next search engine sites as well:
- MSN Search webmaster guidelines
Sources:
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- AltaVista position of use (AltaVista is a Yahoo-owned corporation)
- Yahoo position of service
- Yahoo guidelines on scour engine spam (covering AltaVista and AllTheWeb as well)
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-05.html]
- Yahoo definitions of hunting engine spam (covering AltaVista and AllTheWeb as fine)
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-04.html]
- Yahoo glad guidelines
[http://help.yahoo.com/help/us/ysearch/deletions/index.html]
- AskJeeves / Teoma vocabulary of provision and canned meat policy
- AskJeeves / Teoma editorial guidelines
2) Avoid Spamming the Search Engines
Often, webmasters will use poke about motor canned meat techniques minus even self conscious that they are doing so. Or worse, web designers can – mindfully or unknowingly - reunite techniques that could bring a locality to be punished in the site’s rankings in one or more engines, without the site owner’s familiarity of specified penalties. The key to avoiding spamming the engines is research.
Keep track of the assorted prod motor guidelines via the golf course preceding. Watch for any changes they kind to these guidelines and pinch your piece of land consequently. Trawl the assorted webmaster and flush motor forums habitually to secure your spot doesn’t use any of the most modern methods that show up to be punished. If you suspect your holiday camp has been penalized, expunge the offending content, experience the motor solicitous and ask to be reinstated.
Google really rouse you to file a re-inclusion postulation via their Help Center - - and this situation by Google staffer Matt Cutts outlines what should be incorporated.
Alternatively, here is a example email guide you can use instead:
------------------
Sample Re-inclusion Request Email
Dear [search motor linguistic unit],
I am the proprietor of [your locality URL].
I did not know that engagement in [spammy know-how] and
[spammy SEO label] programs could rationale hitches for my website. I was
assured that these techniques were search-engine-friendly by [your well for exploitation spammy mode].
I now appreciate that the practices utilised are not reasonable. I apologise for having allowed them to be settled on my website. I\\'ve abstracted the so-called pages and links from the location. I pledge not to repetition such mistakes.
I am asking you to gratify ponder reinstating my website,
[your site URL] into the [search motor first name] Index.
Sincerely,
[Your Name]
-----------------------------------
To help out them to give a in flood characteristic service, hunting engines advance culture to papers poke about grades they are dissatisfied beside. If you blotch some fulfilled tinned meat or techniques that are patently in intrusion of the look into engine’s exoteric guidelines, you can written report it victimization these links:
- Google canned meat gossip or via
- AllTheWeb connexion fault buzz (AllTheWeb is a Yahoo-owned company)
- AltaVista dig out results influence anecdote (or via Yahoo’s spam written document)
- Yahoo canned meat word
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-06.html]
- AskJeeves tinned meat written document or via
[http://webk.ask.com/contactus]
3) Build Sites for Visitors Rather than Search Engines
The methodologies may have denatured over and done with the years, but the same moral code have ever practical to \\"good\\" or “white hat” SEO. Build sites for humans, not survey engines. Make the locality as human cordial as possible, evade the doorbell and whistles and reckon overflowing quality, in hand placid.
Wherever possible, reckon text-based fulfilled and piloting menus with simple, descriptive, literate duplicate designed to individual your company into trade. Include keywords and phrases your addressees would articulately genre in to look into engines to discovery sites like yours. Only linkage to sites that are pertinent to your mark audience and spend several circumstance on usability, production definite all your forms and purchasing carts toil.
Remember that what pleases a company is nigh always what pleases a search engine too.
Copyright: Copyright © Kalena Jordan 2006
Web Address:
Contact Author: mailto:kalena@high-search-engine-ranking.com
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